A new twist on immortality

Quite wonderfully, the conceptual artist Jonathon Keats (great name) has copyrighted his brain, and now is selling futures contracts on his neurons (via Die, Puny Humans). Since copyright holds for 70 years after the death of the creator, Keats is offering the rights to use his neurons for any computational purpose the buyer may wish, during that extended period. You buy now, and cash in when Keats actually dies (which may not be for quite some time, as he is 32). (The actual text of the IPO is available here).
This is brilliant on so many levels. In terms of “intellectual property,” and the commodification of art and intellect; in terms of what personal identity might mean, after death; in terms of the expectations of artificial intelligence research and interfacing neurons with silicon chips. Keats poses all these issues in a quite hilarious and provocative way (even though, or rather precisely because, Keats insists that he wants to be taken seriously).

Quite wonderfully, the conceptual artist Jonathon Keats (great name) has copyrighted his brain, and now is selling futures contracts on his neurons (via Die, Puny Humans). Since copyright holds for 70 years after the death of the creator, Keats is offering the rights to use his neurons for any computational purpose the buyer may wish, during that extended period. You buy now, and cash in when Keats actually dies (which may not be for quite some time, as he is 32). (The actual text of the IPO is available here).
This is brilliant on so many levels. In terms of “intellectual property,” and the commodification of art and intellect; in terms of what personal identity might mean, after death; and in terms of the expectations of artificial intelligence research and interfacing neurons with silicon chips. Keats poses all these issues in a quite hilarious and provocative way (even though, or rather precisely because, Keats insists that he wants to be taken seriously).
Since it’s only $10 for a million neurons, I sent in a check, requesting neurons located in the artist’s anterior cingulate cortex